sAVANNAH COFFEE ROASTER
Website REDESIGN
UI/UX Design // Website Design // Branding // Typography
Year: 2024
This is a UI/UX redesign project for Savannah Coffee Roaster. By leveraging the expertise of information architecture, we aim to enhance the current chiaotic website experience to build profound impact of digital venue on customers engagement.
From primary research, we found several oppotunities for the website refinement. The brand story and consistency telling is lacking. Home page lacks important information. Navigation is difficult. There are accessibility issues. Easier features needed for younger audience.
Menu Page
Location Page
Product Detail Page
Home Page
Other Pages
ABOUT THE PROJECT
In 1909, Edgar R Morrison established the Savannah Coffee Company, a wholesale coffee company.
It originally operated as a coffee roasting company providing high-quality coffee to local establishments and retailers in the Savannah area before becoming the beloved coffee shop it is today.
Problem Statement
Currently, Savannah Coffee Roasters’ customers are met with generic stock imagery, confusing and unorganized pages, and a lack of call-to-action on their website. A site revamp is needed with simplicity, clarity and efficiency in mind.
Target Audience
Love to drink coffee
USER FLOW
REBRANDING STYLE GUIDE
HI-FI PROTOTYPE
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Enjoy working in public spaces
Want a place to meet with others
Need something quick to eat or snack on
