This is a redesign project for NBA team Atlanta Hawks. I aim to build a consistent cross-media experience that can engage the audience in the arena before/during/after the NBA game.

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We not only focus on on-court life, but also make a positive impact on local community through various efforts and initiatives. We align our foundation, corporate and community partners, employees and Hawks players to build bridges through basketball and practice being True to Atlanta. We are committed to having a presence all throughout the community through unique and impactful community programming.