03" united lifestyle
apparel design
UI/UX Design // Website Design // Branding // Typography
Year: 2021
“03 united lifestyle” is a clothing brand founded in Qingdao, China. The brand aims to provide young people with an integrated and innovative lifestyle. The brand specializes in streetwear, shoes, accessories, cultural products, art peripherals, etc. “03” is taken from the Chinese Taoist culture of “one life, two lives, two lives, three lives”. The name “03” is derived from the Chinese Taoist saying, “One is born from two, two is born from three, and three is born from all things.”
As an apparel designer, I took responsibility for designing the graphics for tees, hoodies, and jackets. by referring the graphics used in streetwear culture, I got inspired by elements in classic oil paintings and paisley bandanas, integrating the city culture with it.
PROJECT BRIEF
“03 united lifestyle” is a clothing brand founded in Qingdao, China. The brand aims to provide young people with an integrated and innovative lifestyle. The brand specializes in streetwear, shoes, accessories, cultural products, art peripherals, etc. “03” is taken from the Chinese Taoist culture of “one life, two lives, two lives, three lives”. The name “03” is derived from the Chinese Taoist saying, “One is born from two, two is born from three, and three is born from all things.”
As an apparel designer, I took responsibility for designing the graphics for tees, hoodies, and jackets. by referring the graphics used in streetwear culture, I got inspired by elements in classic oil paintings and paisley bandanas, integrating the city culture with it.
WORKING PROCESS
PRODUCTION
LOOKBOOK
